Pulu Network上海噗噜网络科技有限公司

Internal ad-group tools

Google Ads API Use

A private reporting, ad-group, and creative-management tool used only by our two-person team for our own mobile games. It creates ad groups only within existing campaigns and never creates campaigns.

Internal use only Limited ad-group maintenance No third-party clients

1. Company and business model

Legal entity and tool operator Shanghai Pulu Network Technology Co., Ltd. 上海噗噜网络科技有限公司 · Brand: Pulu Network · Founded in 2020

Pulu Network is the publishing brand operated by Shanghai Pulu Network Technology Co., Ltd., a legally registered independent mobile game company based in Shanghai, China. Our two-person team develops, publishes, and operates its own games on Google Play and the Apple App Store.

Our business is supported by in-app advertising and in-app purchases. We use Google Ads only to promote and evaluate our own games. We are not an advertising agency and do not provide advertising management services to third-party clients.

2. Google Ads API use case and account structure

We are developing a private, internal reporting, ad-group, and creative-management tool used exclusively by our two team members. It creates or updates ad groups only inside existing, authorized Pulu campaigns and never creates campaigns. The Google Ads manager account (MCC) and developer token are owned and operated by Shanghai Pulu Network Technology Co., Ltd.

The tool accesses a separate, dedicated Google Ads advertiser account owned and managed by GatherOne, our authorized advertising agency. This account is used exclusively to advertise mobile games owned and operated by Pulu Network and is accessible through our company-owned manager account with GatherOne's authorization.

01

Retrieve reports

Retrieve aggregated metrics such as impressions, clicks, advertising cost, conversions, and campaign or ad group performance.

02

Create and maintain ad groups

Create or update ad groups only inside existing, authorized Pulu campaigns. The tool never creates campaigns.

03

Replace creative

Replace underperforming image, video, text, and HTML5/H5 creative with pre-approved assets for the same Pulu game.

3. Internal workflow

01Dedicated Pulu advertiser accountManaged by GatherOne; Pulu campaigns only
02Reports and status signalsPerformance, ad strength, policy, and serving status
03Approved replacementImage, video, text, or HTML5/H5 asset
04Verified ad-group updateExisting allowlisted Pulu campaign only

4. Controlled ad-group and creative operations

Within existing, allowlisted Pulu campaigns, the tool can create ad groups and update ad-group resources, but it never creates campaigns. When an authorized team member confirms that creative is underperforming, or when Google Ads provides an ad-strength, policy, or serving signal that requires replacement, the tool can create or attach a pre-approved replacement image, video, text asset, or HTML5/H5 bundle for the same game.

The tool validates the planned API operation before execution and records the result. A superseded resource is paused or removed only after its approved replacement succeeds and only where the Google Ads resource type supports that operation.

5. Users, access, and limitations

  • The tool is available only to our two authorized team members and is not offered to external users.
  • It does not access GatherOne's other client accounts or unrelated campaigns, and it does not create accounts for customers.
  • Mutations are limited to authorized ad groups and pre-approved creative assets inside existing, allowlisted Pulu campaigns.
  • It does not create campaigns or change campaign or account budgets, bids, billing, account ownership, audiences, or conversion actions.
  • It does not sell, license, or share Google Ads data with external users or third-party clients.
  • Data and mutation results are used only for internal reporting, ad-group management, and creative replacement concerning our own games.

6. Data handling and security

The tool retrieves aggregated reporting data only from the dedicated GatherOne-managed account used for Pulu campaigns. The data required for internal reports includes campaign and ad group identifiers or names, impressions, clicks, cost, conversions, dates, and related performance metrics. For controlled changes, it records the affected resource identifiers, the approved replacement, and the API result. Access is restricted to authorized Pulu team members.

Developer tokens, OAuth credentials, customer identifiers, and other sensitive account information are never published on this website or made available to external users. We use reasonable technical and organizational measures to protect access credentials and reporting data.

7. Contact

Shanghai Pulu Network Technology Co., Ltd.
上海噗噜网络科技有限公司
Contact: 王晓杰
Email: wangxiaojie@pulunetwork.com
Location: Shanghai, China